Our client Barry Botwin at the Botwin Team partners with his referral partners to help them succeed and sometimes that means he does a video with them. When that happens, we at C47 Films handle the project soup-to-nuts. In this case, we filmed the video you see above and we did a social media ad spend that had a very specific plan. We used 80% of our ad spend in Hoboken, New Jersey (for this Winter Park FL address) and the rest was used locally. The local spend did ok, but nothing to write home to mama about. The New Jersey angle worked!
You Are NOT an Expert Unless You Prove It
You (or your company’s) expertise doesn’t exist unless people see you a the Go-To expert in your market. Establishing yourself as the expert is hard and you need a guide to help you truly own your expertise. The secret is that you must create content that helps others and in turn they will see you as the solution provider that you already are. C47 Films can help you craft a plan and execute to drive real value for your audience that in turn builds your business.