Answer:  The average Podcast Video Production costs about $2000 per month.  Yes, we can do things on a per-video basis but the prices are higher and the effects are rarely as good as when long-term productions are planned and executed.  We are able to do “one-off” video productions (please browse the Video Production tab above), but we’re passionate about the value that monthly content creation done in this way will build for your business.

Answer:   Firstly, this is a Monthly activity.  It’s ongoing, so it never ends.  Now, your monthly commitment is typically 4-hours in studio each month PLUS planning work.  The planning can be done by you, or some of it by us, but you and your business are ALWAYS the expert so you will always have to be involved.  YOUR expertise must be shown and we’re really good at helping you do that.

Answer:  Every month we expect that 2-5 hours be spent out of studio by our client on preparations and participation in the process.  We also expect that about 4-hours per month be spent in studio, filming your show.

Answer:  The One-To-Many Formula was inspired by the words of Gary Vaynerchuck circa 2017.  He explained that everyone – every business person and every business – is its own brand and as such it is it’s own “Media Company”.  Those who produce zero content are effectively broadcasting static, a very boring show if you ask us.  The ones who even try at all are outperforming the masses who are abdicating their role in the marketplace.  The ones who take their media opportunity seriously will win.  And, to take it seriously, he suggested a plan to create 1 large piece of content and spend time “cutting it up” into smaller pieces that can be repurposed.  Simple, right?  It sounds it and in spirit it is, but the act of creating long form content is not easy without tools and skill.  The act of cutting it up is very time consuming and also takes tools and skill.  Also, being good at being on camera is a task many fear.  C47 Films One-To-Many Formula is borne of this reality.  We help you create ANCHOR, Long Format content that is your ONE, and then we make it into MANY so that you can be one of the few with enough content to really shine.

Answer:  Court-The-Client is a simple truth… Every action you do ought to serve your growing client relationships in some way.  As such, as we create content we find ways to serve your ideal clients by doing a few expected and a few unexpected things.  Here’s 1 of each…

1. You should expect that we’ll help you create content that is attractive to your ideal clients.  It seems to go without saying, but we have seen many “cool” video dudes create content that is indeed cool but completely misses the mark for a business’ end consumer.
2. What you might not expect is that we advocate for and encourage you to involve your clients – past, present and future – IN your content.  Invite them on your show.  Feature their successes and stories in your content.  Basically, we want you to “date” your client.  Show them that you care.  Be there for them.  Sure, it sounds a bit lovey-dovey and we sure ain’t hippies here… but you have to admit that this makes way too much sense.  Showing your ideal clients that you really see them and value them AND you know what they need is a recipe for making a real match.

Founders of successful businesses plateau.  One critical way to break out of a plateau moment is for a founder to intentionally take position as the gravitational force within their industry.  Think of Steve Jobs – the center of computing during his day.  Authority Architecture is our honed and tested pathway towards becoming THE reference point for your niche.

The concept of One-To-Many activity is as simple as baking cookies.  We don’t bake “cookie”, add the “s”… we make COOKIES, plural.  In video podcasting, social media, and most other communication pathways we batch our work and turn out variations and iterations to make your content prolific.

Court-The-Client is the trojan horse and the whole point of everything we do.  If you are going to do a “show” you might as well do it as a business development tool whereby you build strategic relationships and “do life” with important figures in your world.  Perhaps that’s clients and/or client targets, or maybe it’s referral partners and key vendors.  Maybe there’s a relevant twist, too.  The point is that every action can be not only a media generating action but a business development action as well.  Apply CRM thinking and a real relationship attitude.  Done and done.

Lastly, Authority Architecture is the guided assemblage of all of the above – content, courting, and the strategic curation of resources and behaviors to build gravity for a founder’s reputation.