Here’s the truth… I don’t just see you – I’ve been you.
There was a time when professional video was more like making movies. We’d have big budgets, lots of time and planning, and that one video we’d make would be used for years and years. Then streaming on the internet became viable and YouTube was born. It broke all the old things I knew.
Well, I tried. I did 31 days of vlogs filmed and edited daily. It was exhausting. It was also fruitless. Why? Well, guys like Casey and Gary V and Grant Cardone have been doing this for many years to build their audiences and I had only 31 days in. I only needed 3100 more days I guess… Disheartening? Yes. The end… oh no… The Beginning of a very fruitful epiphany.
Now, I know you see yourself in this somewhere. Everything in online marketing seems necessary but so very daunting. It’s all too much, yet, everyone says you must do it. You see that you should do it. How? HOW??? People have said – Do more Videos. They say “post daily”. Some say that you should post every 3 waking hours for cryin’ out loud! Seriously!?!? How? Others say do “Value Posts” and some say “that market is saturated, do something else!”
If it’s not exhausting… it’s paralyzing!
I remember the first time I saw a guy named Casey Neistat on YouTube. He vlogged every day and it was brilliant work. I was hooked but I had no clue how he did it. When I discovered that he’d designed his whole life around creating a video every day and that he had NO OTHER LIFE I was heartbroken for him and for me. How could I follow suit!?!?