Orlando’s Award-Winning TV Commercial Video Production Company
Commercial TV Advertising is a powerful tool in the right hands. If you want to stand out you need to interrupt patterns and get attention. That’s what TV Commercials created through C47 Films commercial video production services do. Get the strategy, BIG IDEAS, and critical implementation you must have in order to GET ATTENTION. A Free TV Commercial Consultation is a click away.
TV COMMERCIAL VIDEO PRODUCTION TO BUILD AWARENESS AND EXCITEMENT ABOUT AROUND YOUR BRAND
What are TV Commercials? TV Commercials used to be short, 30 second, advertisements that interrupt shows on TV. That was back in the days of appointment tv – when you had to rush home to see a show – remember those days?
Now, as commercial advertising videographers , we still create TV Commercials that are still 30s ads. They difference now is your brand’s tv campaigns can be in-stream ads on networks or streaming through connected tv. And, the goal of a standard TV Commercial is to be compelling and memorable so that viewers emotionally adopt your brand. It is also true that in order to do this ads must be seen at a frequency that supports recognition and familiarity.
Are TV Commercials Still Effective? One could easily argue that broadcast ads are less effective than they once were. Gone are the days when the only broadcast marketing outlets were over the air TV clips for ads, and Radio with limited stations. That was 50 years ago. Since then we’ve seen market segmentation as cable then internet gained wide spread adoption, and now CTV.
The comparison of TV Commercials marketing strategy then and now is less about whether days gone by were more or less powerful for TV Ads and more about strategic implementation. Many of our clients we would NEVER put tv content online through public broadcast tv or tv connected online because their types of target audience are NOT watching these types of marketing channels.
At the very same time, other clients have customer watching TV and do so in such a way that corporate video production used to create video for television broadcast still very much works well for them. TV Commercial Advertising is valuable, as are so many other ways of distributing your messaging, but it’s all based on strategy. Have the right strategy, production team, understanding of your customer base pain points, you’ll have effective TV commercials that hit your marketing objectives.
TV COMMERCIAL VIDEO PRODUCTION EXAMPLES
C47 Films Associates is an award-winning Orlando video production company specialising in TV Commercial Video Production and Broadcast Marketing. With our expertise, we create memorable and effective videos that showcase our clients’ products and services in the most efficient, effective, and engaging way.
Tour Cayuga County NY
Rural counties in America benefit from tourism just like the big counties like New York’s Manhattan and Florida’s Orange/Osceola counties. Instead of a broad market, rural counties market regionally to get day-trip tourism. That’s the case for Cayuga County, NY. Nestled between Syracuse and Rochester this count has family fun and romantic adult adventures written all over it. This ad for Tour Cayuga is a local reminder, aired in both of the aforementioned cities, to come and play.
Cayuga Community College
The strategy for CCC TV ads is simple: Parents watch TV, kids watch streaming and web. Parents influence and often pay for student education. As such, we did a 2-pronged campaign whereby some ads were online, tailored to students and the others were on TV and tailored to queue parents to talk to their kids. This has done well for CCC as, at the time of this Ad’s airing, all community colleges were down 10% or more in attendance yet, CCC was growing. Why? Well, we were the only advertising they were doing so we know our ads were central to their success story.
St John’s Senior Home
Senior Living is a scary thought. Thanks to movies like Happy Gilmore and the comedic horror of that home and the truth that many homes are substandard at best there’s a stigma. So, the good homes – like St John’s who, if we may say, transcends good to the level of exemplary – must advertise to show their majesty. These two ads were part of a campaign to sew the seeds of appreciation in their local community and thereby seen as the ideal next step in senior living.
littleHive and C47 Films have worked together on projects for world class manufacturers and outdoor recreation projects and we’ll say it simply—they are magicians. Our latest video project with C47 Films had a 6-day turn around window. The client had few B-roll assets to offer and there was no time to film. The C47 Films’ team, under the creative direction of Josh Pies, crafted a breathtaking piece – on time, on budget, AND despite the timeline, as you might expect, they STILL made it fun! They pulled a brilliant end product out of a hat! We look forward to the next magical opportunity!
Sandy Schnible
Break the Ice has collaborated with Josh Pies and C47 Films for many projects for the tourism industry. C47 visually captures unique moments and relays a clear picture of the experience travelers will have at a destination. Their creative storytelling approach is as fun as it is eye-catching. Always a memorable production with C47 Films. Our favorite collaboration was when we teamed up to create “Winter”, a snarky blue-skinned personification of the season. That was an award-winning, effective, and highly rewarding project!
Nicole Mahoney
Video content has been touted as the most important way for Realtors® to be seen in increasingly competitive market. I knew I needed to at least dip my toe into the online marketing arena but had no idea where to start. We met Josh Pies of C47 Films at an event outlining his “Be Your Own Media Company” and decided to take a leap into the online marketing world. Josh and his team spent a lot of time with us, exploring our brand and fleshing out a plan. The managed services are amazing, we are thrilled with the results – LOTS OF EYES ON US!
Pat Taylor
Thank you C47 Films for getting our Fire Department incredible results. On our own we used to average 4 attendees at any one of our in-person information sessions about becoming a volunteer firefighter. Through the social media strategies you’ve created and executed, along with the outstanding films Josh Pies wrote and directed for us, we are now getting 25-30 attendees at these sessions. As a result of what C47 has done for us, we have grown our volunteer firefighter membership roster beyond our expectations in a time of local and nationwide decline in volunteerism in the fire service!
Vin Nolan
For numerous projects we have worked with C47 Films’ Josh Pies to write and direct client video projects. We only partner the best because our clients are highly discerning national brands. Josh Pies and his team deliver creative, smart work that speaks to the heart of our client’s target market.
Gary Knaak
As founder and creative director of my marketing agency, I have to partner with people I trust to do outstanding work for my clients. C47 Films and Josh Pies have been my go-to video production partner for nearly a decade. Their work from pre-production to production and post delivers world class results – high creativity, beautiful imagery.
John Riley
Film Production Associations:
High Impact TV Commercials By Experienced Orlando Videographers
For business and non-profit videography, movie making, and social media engagement you won’t find a more engaged and creative partner than Josh Pies and his team at C47 Films. I’ve been working with Josh for several years and would recommend him in a heartbeat for creative ideas, thoughtful discussions, and impactful results.
Vin N.
C47 Film Associates is a full-service video production company with extensive experience helping local Orlando and nationwide businesses develop TV commercial videos. Our team of talented and experienced filmmakers can help your business create high-quality tv commercials that reach your target audiences and increase your brands visibility.
To get started, contact us today to discuss your video-production goals and objectives. Please be ready to provide us with detailed information about the type of tv commercial video production you’re looking to create, your target audiences, and any other applicable information related to your project.
FREQUENTLY ASKED TV COMMERCIAL VIDEO PRODUCTION QUESTIONS
Answer: How TV Commercials Are Made For Broadcast TV Production
There’s a broad scope to the whole range of TV commercials made through C47 Film’s broadcast production services. We’ve created both live action and animated work as a leading Orlando TV commercial production company, but our most common is LIVE ACTION TV COMMERCIAL PRODUCTIONS. In live action production we typically find locations that fit a story. Though we do studio shoots now and then, we really love finding the right location that fits our story.
We’ve accomplished productions with a small group of actors and small crew, and we’ve done work with large crews of 10+ professionals filming a carefully crafted look on set for a specific product or marketing campaign. Size of production is largely dependant on the needs inherent in the idea we’re executing on AND available budget for both the tv commercial and future marketing efforts.
In most commercial TV production we begin with a script – often written in house by us – and then we may take the step of storyboarding the commercial. This is basically like making a comic book of the shots and scenes in a commercial so that we can tell ourselves the story. Heck, we’ve even been known to create an Animatic.
That’s when we film the storyboard in a rudimentary way and add music and voice the lines so that we can time out our video first! Some large production even to a “pre-vis” or a poor-mans animation to do the commercial before they shoot the commercial. It’s a great test so you don’t waste valuable resources. (If you cast Brad Pitt you don’t waste his time on figuring out a shot 😉
On set, we may not shoot in chronological order. We shoot in a resource use order so that we can be efficient on set. The editor will rearrange files in post-production to assemble the right edit for broadcast.
Answer: Learn these terms: REACH and FREQUENCY. The reason a TV ad works is because a compelling video advertisement is shown to a broad audience (REACH) that fits your ideal demographic AND it’s seen often enough (FREQUENCY) that the message sets in. So, again, the 4 elements you MUST have are:
A good ad that will get attention
A distribution outlet that your target audience uses
REACH – a broad sharing to as many people within your target as possible
FREQUENCY – placement of ads often enough – without long gaps – to get your message to set in.
In What Outlets Can I Place my TV Commcerial?
A TV Commerical Advertisment can be used a wide variety of ways. Here are a few:
Traditional Media Buy – pay for local TV and/or National TV ad placement in between segments of broadcast tv shows.
OTT – Over the Top or OTT ads are TV Commercials playing on streaming services like Hulu and YouTube TV. The ads work much like Broadcast TV Ads but are arguably far more targeted. There’s more digital information on streaming users that can be leveraged.
Social Media – every TV Ad is a candidate for social use as an ad, too. Now, not all creative ads make sense as cross platform tools but we can confidently say that every broadcast TV ad should at least be on YouTube. Why YouTube? This social video platform is the #2 search engine on the web. If your viewer sees your ad on TV in a traditional way but can’t remember what the phone number or full business name was they may use context clues to search on Google or YouTube. A well uploaded YouTube video with quality descriptions and metatagging can partner with your TV ad to help you land sales.
