You’re curious, aren’t you… What was the epiphany?
In short, it’s a trio of truths that is 1-Part personal Habit Restructure, 1-Part Content Awareness, and 1-part Technology Freedom.
Personal Habits: Your marketing habits are either positive or negative. No marketing is, by definition, Negative. Bad or negative habits in marketing are exhausting, expensive, and in rare worst-case scenarios damaging. Overcoming these habits starts with awareness of how to create patterns that help you and naturally increase your own discipline.
Content Awareness: We hear the issue with content awareness articulated often as, “I’m out of content” or “I just don’t know what to post”. The raw truth is that you are, as an expert in your field, FULL OF CONTENT. Being aware of how to get that out of yourself is critical to your success.
Technology Freedom: You have to understand what technology you have, what you need, what online technologies help and which hurt and… how to use each to your advantage. Real talk… You DO NOT need an expensive camera and you really don’t need to know how to edit well to get going and drive value to your business.
How can you learn this trio to truths in a rich way?