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How to identify the ideal company you can serve
Client Business Model
How does your client make $$$?
B-2-B Sales
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Government Agency
Your ideal customer’s business targets whom?
Product or Service?
Tangible End Product
Service
Intellectual Product (IP)
Digital Product
Value Added Product (MFG)
Value Added Service (MFG)
Price Points
Low Volume, High Dollar
High Volume, Low Dollar
Low Dollar, Low Volume (Bad Client Target)
High Volume, High Dollar
Revenues
Under $250K
$250k – $500K
Under $1M
$1M – $3M
$3M – 10M
$10M – $25M
$25M – $50M
$50-100M
$100M+
Sales & Marketing Models
Sales Model
Direct Selling/Sales Team
In-Bound Leads
Out-Bound Lead Gen
Online Sales
Trade-Shows
Events
Marketing Model
Advertising/Paid
PR & Earned Media
SEO
Blogging
Events (Hosting)
Events (Attending/Presenting)
Networking
Social Media
Lead Mags & Funnels
Employees & HR
Employee Count
1
2-5
6-10
11-15
16-20
21-50
51-100
101-499
500+
Geography
Where are the bulk of employees located?
My offering to this customer
The gateway product I can sell is…
This is your entry-level sales offering to this customer.
#1 Product I'd like to offer this customer
Follow-Up products I'd like to offer include.
Add
Remove
Add as many as you’d like.
The person who could buy/hire for my offering is:
Insert Job Title
The person who is the gatekeeper to my buyer is:
Insert Job Title
The way I normally get in front of him/her is:
Notes on how I normally get to this target.
C47 Client Info
My Name
First
Last
My Email
(Required)
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