Customer Avatar - DEMOGRAPHICS
This section digs into some quirky but important things to think about regarding your character.
Where do they get information?
Goals & Values
Describe in a short paragraph what your character's personal goals are.
It helps to understand what your character is at their core... are they loyal to God and Family? Are they "patriots"? Are they "family isn't blood, family is earned"? Are they "hard work pays" or are they "hard work is a trap"? Are they Family First or are they Me-Time First?
What is your character's challenge RIGHT NOW? What is a challenge that they may face in the future?
Think of your product or service. How does your character feel pain and/or need that might prompt them to use you?
Your ideal target should be a decision maker BUT, you may be speaking to a key gatekeeper who has a dynamic that is not a straight line to sales. Describe the likely role this person has in purchasing.
After all of this work, you can likely predict some key objections your target may have to working with you... Maybe they already have a vendor or product in hand. Perhaps you're price is "high" or your product is too simple or too complicated. What will YOUR avatar object to about your offer?