Category Archives: Musings

Have a plan
Today I went to share a video sample with a new client.  I dug a bit and found the video but it was in a terrible location.  This video was placed on the client's director of media's personal YouTube channel.  Why? No good reason from what I can tell. I see this now and again.  A great video project completes and a client goes off happily and we are left with the assurance that they have a plan and know how to promote their video.  Then, months later, we find out that the video has 29...
Read more
Viral Candy: A Summary
The last five blog posts have been about Viral Video as desirable... A departure from my normal advice (See the first post for more).  A summary of the case studies in this series may sew things up nicely. There are themes in the stories of each of these videos going viral. The first common thread here is that SOMEONE with clout acted on his or her appreciation of our work. As a result, an increasing amount of people shared it. Another commonality is that all of these viral experiences happened with content that was not self-serving....
Read more
VIRAL CANDY (Part 5 of 5)
CHRISTMAS MIRACLE (2012): 35,000 Views This viewcount does not look like all that much, I know. The reason it is included is that this video was placed on Vimeo, unadvertised and without any meta-tags. It was a work sample for the company website and I would have expected about 50 views per year. 50 views from qualified people would have been great but that is not what happened. Sometime between Thanksgiving and Christmas somebody stumbled onto this sample. To this day I have no clue who, how, or why. What I can derive from the view count...
Read more
VIRAL CANDY (Part 4 of 5)
THE BEST MOVIE THEATER MARRIAGE PROPOSAL EVER (2011): 1,000,000+ Views Everybody loves a good love story. Americans love a good spy thriller. Put them together and you might have a blockbuster. Well, Todd Cavanaugh wanted to marry Miss NY 2007 and decided that an epic woman needed an epic proposal. Like in the case of I Fought For You, this video was not done for a client. It had a purpose – a message – and to the creators it was a chance to challenge our own story telling skills. The video went viral largely because of...
Read more