News

People.com Features Cardboard Stories
It's been going viral for about a week now... But today, PEOPLE.com posted Cardboard Stories on their home page and on their Facebook page.  Huge Congrats to Impact Homelessness of Orlando Florida for the success.  We're rooting you on and are proud that we could shoot this video with you.   Watch Cardboard Stories here:  LINK Cardboard Stories Facebook PeopleGeorge Tekai Cardboard Stories George Takei and The Huffington Post really kicked this whole thing off so we...
Read more
Viral Candy: A Summary
The last five blog posts have been about Viral Video as desirable... A departure from my normal advice (See the first post for more).  A summary of the case studies in this series may sew things up nicely. There are themes in the stories of each of these videos going viral. The first common thread here is that SOMEONE with clout acted on his or her appreciation of our work. As a result, an increasing amount of people shared it. Another commonality is that all of these viral experiences happened with content that was not self-serving....
Read more
VIRAL CANDY (Part 5 of 5)
CHRISTMAS MIRACLE (2012): 35,000 Views This viewcount does not look like all that much, I know. The reason it is included is that this video was placed on Vimeo, unadvertised and without any meta-tags. It was a work sample for the company website and I would have expected about 50 views per year. 50 views from qualified people would have been great but that is not what happened. Sometime between Thanksgiving and Christmas somebody stumbled onto this sample. To this day I have no clue who, how, or why. What I can derive from the view count...
Read more